African Cable Television (ACTV), a direct-to-home pay TV Company, desired a website that brands it and promotes its appeal as an innovative multimedia company while building a closer bond with its consumers.
The brief from ACTV was to design a user-centric website, characterized by simplicity of design and ease of navigation. We approached this project by conducting series of stakeholder reviews and design consultations. Working with ACTV colour scheme, we created a clean, yet colourful layout. The homepage gives a quick preview of ACTV programming, and leads to other pages with more information. A friendly navigation system ensures that visitors to the website are able to quickly find whatever they need.
With the objective of having as many homes as possible with an ACTV decoder, the link to Buy ACTV is strategically placed and easy to spot. Contact information is very easy to find as every webpage contains information on more than one means of reaching ACTV.
Built off a content management system, the website can easily be managed and updated by any ACTV staff with basic word processing skills.