City Homes is in the business of real estate sales, lease and rentals, servicing Lagos, Abuja and their environs. They approached us to redesign their website which was "heavy and takes forever to load". They needed a website with robust search functionality to help prospects find the home or apartment of their dreams with an easy search.
The Solution
The brief from City Homes was to design a user-centric website that made searching easy. We kicked off this project by conducting extensive research on the varying search fields that potential clients would find useful. To ensure a great user experience, we incorporated professional, yet welcoming copy and imagery to the site. We then built the search feature with several combination of fields to ensure that prospects are shown a desirable list of houses and apartments that matches their search criteria.
All listings include the agent's contact information and a contact form that prospects can use to send emails directly to the agents. The listings are also tied to Google Maps so that prospects would easily see the location of the property and it's surroundings. The unique geolocation mapping feature we included enables prospects to easily find their ideal home or apartment and contact the agent directly.
To help prospects share any property of interest with family and friends without leaving the website, we included social media share buttons on every listings.
Since launching City Homes redesigned website, the analytics have shown an incredible forward leap from their previous website. Pageviews have increased by 247% while bounce rate improved by 41%.
